Remove A/B Testing Remove Finance Remove Machine Learning Remove MarTech
article thumbnail

How Serial 1 leveraged visual intelligence to increase web conversions

Martech

They also had limited time to wait for results from a traditional A/B testing approach. . To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness.

article thumbnail

Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Customer behavioral patterns Use AI or machine learning to extract from customer data buying patterns, patterns of returns or patterns of usage. A/B testing. Get MarTech! Data imputation.

Marketing 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B automation and predictability: Tuesday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Looking back over the many panels and talks we hosted at MarTech last week, I was struck by how technologies like AI for predictive analytics and digital asset management tools are being much more widely adopted.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 116
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions. 26) Big Data and Deep Learning. Dive Deeper: . 20 ) Predictive & Augmented Analytics.

Marketing 145