The Ad Tech Blog

APRIL 26, 2024

Marketers and designers often struggle with the one-size-fits-all approach, which fails to consider the unique behaviors and needs of individual users, leading to lower engagement and conversion rates. Finally, real-time testing and optimization should be implemented. Frequently Asked Questions What is an adaptive user interface?

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Digiday

OCTOBER 4, 2022

Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. Her large social following benefited from never having to leave their chosen social media app to make a purchase. Best CRM Platform Act!

Viewability 66

Viewability Healthcare A/B Testing Food 66

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Product overview.

Marketing 98

Marketing Healthcare Real Estate Conversion 98

Single Grain

MAY 30, 2023

This allows for the delivery of highly targeted and relevant content, resulting in improved customer engagement, satisfaction, and conversion rates. They have tried-and-tested methodologies in place that streamline the adoption of AI, enabling you to reap the benefits faster.

Agency 52

Agency Marketing Machine Learning SEO 52

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Product overview.

Marketing 120

Marketing Manufacturing Communications Healthcare 120