Create a Better B2B Ad Strategy by Focusing on The Buyer’s Journey
Spoton Digital Media
JULY 24, 2023
Advertising should focus on building trust and human connection, offering proof of ROI, and emphasizing post-sale support to close the deal successfully. Post-Purchase: The buyer has made their purchase and is now a paying customer, but advertising efforts don’t end here. Personalization: How can you customize the journey?
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