Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. Get as specific with ad headlines as your campaign goal requires.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. ❌ Avoid using clickbait or misleading hooks that don’t accurately represent the content of your video. This could be learning something new, solving a problem, or being entertained.

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52

Single Grain

OCTOBER 1, 2020

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. A strong headline is attention-grabbing, informative, and makes you want to click it to read the full article. How to Decide What SEO Tests to Run.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111