Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. Use A/B testing to refine your approach and maximize conversions.

SEO 122

SEO Conversion Conversion Rate Brand Awareness 122

Martech Series

DECEMBER 23, 2022

For starters, brands can send emails to their subscribers informing them that theyr would donate $1 or some other amount to charity for each user who clicks on the email. Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. What should you do then?

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Martech

SEPTEMBER 25, 2023

Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. A/B testing. Get MarTech! Start by measuring the same things at consistent intervals. In your inbox.

Marketing 122

Marketing A/B Testing Machine Learning Finance 122

Martech

DECEMBER 12, 2022

Using various targeting methods to clearly define an audience likely to purchase your products or services usually boosts engagement and conversion rates. A different strategy would be to personalize your ads until you’re confident in their power to drive conversions and expand your reach, targeting a broader audience.

A/B Testing 109

A/B Testing Conversion Audience ROI 109

Single Grain

DECEMBER 6, 2019

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. These numbers show the importance of incorporating video into your digital marketing strategy in 2020: 70% of consumers say that they have shared a brand’s video. Constant engagement with followers.

Marketing 145

Marketing SEO Conversion Audience 145