illumin

JANUARY 2, 2025

Top Martech tools Marketers need to manage multiple online marketing campaigns such as social media, email marketing, personalization, A/B testing, surveys, content optimization and more. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. SmartHub's Features Have No Limits!

Demand Side Platform 60

Demand Side Platform Ad Exchange Mobile Ads A/B Testing 60

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Since most DSPs have the same traffic sources (for example, if they connect to the same ad exchanges and other sources of supply), the campaigns will target the same audience with the same set of creatives.

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Below, we’ll take a quick look at each of the key elements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

JANUARY 22, 2023

The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. What differentiates the DCO tool from other types of advertising tech is the usage of data and the creation of dynamic ads in real-time.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. To unlock this, you need the right ad inventories.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52