Martech

JULY 1, 2024

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.

Marketing 120

Marketing GDPR MarTech Advertising 120

Adweek

JULY 3, 2024

Ad spend on TikTok year-over-year has been growing, but that growth has cooled since the threat of a potential U.S. ban was announced in March. However, the platform's user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok's ad spend in March--the month the potential ban was announced--was up.

Ad Tech 343

Ad Tech 343

Ad Rants

JULY 3, 2024

Maintaining an ethical approach to advertising is key if you work in marketing. Ethical branding shows that you care about the needs of your audience and take your social responsibility seriously. Utilizing shady marketing techniques -- like manipulative pricing and false claims -- can land you in hot legal water and damage your reputation, too. This is a serious issue if you are marketing a growing brand and are trying to capture a share of the target market for yourself.

Advertising 219

Advertising Audience Education Marketing 219

Seth Godin

JULY 5, 2024

The people most likely to sign up for coaching or additional learning are the folks who are already good at their craft. “I’m terrible at this,” can lead to, “and I don’t want to be reminded of it.” Or perhaps, “I don’t want to waste their time,” or, “I’m never going to get better.” When it’s possible to get better, embracing mediocrity isn’t a useful strategy.

140

140

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

The Ad Tech Blog

JULY 5, 2024

Asynchronous communication in remote teams is essential for maintaining productivity and fostering innovation. This article explores the key points, challenges, and solutions for implementing effective asynchronous communication strategies in remote development teams. Understanding Asynchronous Communication Key Points Flexibility: Allows team members to work at their own pace.

Communications 130

Communications Education 130

Adweek

JULY 3, 2024

At the final awards ceremony of Cannes Lions on Friday, June 21, agency and marketing professionals from around the world took the stage to honor some of advertising's best work. But aside from the glittering trophies and celebrations, something else was on display that night: the industry's gender imbalance. Alltold, an artificial intelligence company with.

Agency 329

Agency Advertising Marketing 329

Seth Godin

JULY 1, 2024

The best jugglers don’t seem to be trying very hard. That’s because they understand what the work involves, and they don’t confuse effort with results. Some approaches to keep in mind: Focus on the work at hand Don’t take on more than you can handle Establish a spec, and ignore perfection Throws are far more important than catches Devote a significant amount of time to honing your craft Consistently add incremental challenges Frantic leads to more frantic.

135

135

The Ad Tech Blog

JULY 4, 2024

AI-driven predictive analytics is revolutionizing the cybersecurity landscape by enabling organizations to anticipate and mitigate threats before they materialize. This article delves into the key aspects of AI predictive analytics in cybersecurity, the challenges faced by the industry, and practical solutions to enhance security measures. Understanding AI-Driven Predictive Analytics Key Points Proactive Threat Detection: AI predictive analytics helps in identifying potential threats before they

Machine Learning 130

Machine Learning Education 130

Adweek

JULY 3, 2024

In 2021, a great tragedy befell the world: Arby's removed its beloved Potato Cakes from the menu. Three years and thousands of mentions on social media later, they're back--possibly via supernatural influence from the cosmos. In celebration of this momentous occasion, genre king Kyle MacLachlan stars in two comedic videos created by agency Fallon for.

Agency 313

Agency Media Food 313

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future.

Retail 122

Retail GDPR Retargeting Media 122

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Seth Godin

JUNE 29, 2024

Community requires individuals to have the option of speaking up. If we’re in this together, we ought to be able to chime in. But while every member of the community can speak out, the ones that are heard also have something useful to say. Being informed is a requirement to be heard. Sometimes, our insight can come from firsthand experience, but it’s most likely that we’ve learned about the issue and the alternatives we face.

Education 128

Education Conversion Media 128

The Ad Tech Blog

JULY 3, 2024

In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. Understanding Personalization vs Privacy Key Points Personalization enhances customer experience but requires data collection.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Adweek

JULY 3, 2024

As a child of the '80s and a proud member of the LGBTQ+ community, every June I get a bit nostalgic. I get to observe my LGBTQ+ friends and broader network be a bit more themselves and unabashedly queer. And they do this, consciously or unconsciously, because it's Pride Month and rainbows are popping up.

Pop-Up 313

Pop-Up 313

AdExchanger

JUNE 30, 2024

Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge last week near gate B15 at Nice Côte d’Azur Airport. I may have startled him when I suddenly exclaimed, “Well, would you look at that!” This is what I was reacting to: While waiting for […] The post Adventures Abroad In The Privacy Sandbox appeared first on AdExchanger.

Pop-Up 120

Pop-Up GDPR Cookies 120

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Seth Godin

JULY 2, 2024

It’s pretty easy for some kids to switch gears. They can go from sad to ebullient in seconds, and switch contexts without much fuss. Others have more trouble. As we get older, our natural ability to thrive in a new situation can decrease. But, like a muscle or a skill, it responds to practice. The same is true for organizations. As the world changes faster and faster, it seems clear that organizations that prize plasticity will thrive.

122

122

Ad Monsters

JULY 2, 2024

With Yahoo Creative, advertisers can use real-time insights to hone in on their creativity and develop more relevant ads. The only thing consistent in advertising is change, and the keys to thriving amongst the recurring shifts are innovation, adaptability, and a deep understanding of client needs. Yahoo Creative, under the leadership of Tony Gemma, embodies these principles.

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Adweek

JULY 2, 2024

The energy required for the surge in artificial intelligence and large language models like ChatGPT is creating a new set of sustainability challenges for brands and agencies. Generative AI is rapidly changing how marketers do their jobs, improving systems and streamlining tedious processes. As the deadlines for corporate net zero targets inch nearer, the use.

Agency 313

Agency Marketing 313

AdExchanger

JULY 2, 2024

Happy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran in June 2011. The post Comic: Feeding The Graph appeared first on AdExchanger.

Media 117

Media 117

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Seth Godin

JULY 3, 2024

There are a few tools I use regularly that make me smile, because the craftspeople who made them decided to build something with extra magic and care. By using and paying for well crafted software, we often get far more than we pay for… Ecamm is the tool I use for all my online talks, recordings and meetings. It’s really powerful, so it’ll take some time to get good at it, but the responsiveness and support of the company is terrific.

117

117

Martech

JULY 1, 2024

With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’

Conversion 112

Conversion A/B Testing Education Marketing 112

Adweek

JULY 2, 2024

In this Sophie's Choice situation, the hits just keep coming for a kid named Darren. First he learns that his sister, Sarah, is the apple of his mother's eye, and then his entire world flips upside down with the revelation that Dad isn't really Dad. And all because of Rebel Creamery, whose better-for-you product serves.

Food 313

Food 313

AdExchanger

JULY 1, 2024

Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […] The post How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales appeared first on AdExchanger.

Retail 116

Retail Media Advertising 116

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Seth Godin

JULY 4, 2024

I hope that most of us would agree that driving 50 mph in a school zone where little kids cross the street is a significant safety problem. The speed limit is there for good reason, and if you selfishly and recklessly blow through the crosswalk, you ought to get a summons. Municipalities can now hire a service that uses an automated speed camera to find the scofflaws and issue summonses directly, without the random luck of getting away with it as a factor.

117

117

Exchange Wire

JULY 3, 2024

The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [.] The post Only 48% of UK Publishers are Actively Preparing for the Cookieless Future – New Teads’ Study Finds appeared first on ExchangeWire.com.

Cookies 110

Cookies Advertising 110

Adweek

JULY 3, 2024

The success of English singer songwriter Charli XCX's sixth album, Brat, has led fans to declare that it's "Brat summer" and start dressing the part. Plant-based sausage brand Field Roast was quick to tap into the buzz, promoting its bratwurst with a campaign from creative and media agency No Fixed Address. The effort kicked off.

Agency 307

Agency Media 307

AdExchanger

JULY 1, 2024

By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline […] The post Inside The Fall Of Oracle’s Advertising Business appeared first on AdExchanger.

Advertising 114

Advertising Marketing 114

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Seth Godin

JUNE 30, 2024

That’s sort of an oxymoron. The original figureheads were carved into the bow of a ship. They exist to express the spirit of the boat and to demonstrate its power and resilience. Here’s an AI recreation of the most famous one: The sailors were wise enough to understand that the purpose of a figurehead isn’t to steer the boat, trim the sails or do much of anything at all.

Shipping 117

Shipping 117

Exchange Wire

JULY 4, 2024

On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs Amid the AI boom, Google’s greenhouse gas emissions are rapidly rising. According to the tech titan’s latest Environmental Report, [.] The post Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs appeared first on ExchangeWire.com.

Cookies 110

Cookies 110

Adweek

JULY 1, 2024

Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber.

Marketing 307

Marketing Advertising 307

Martech

JULY 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

MarTech 110

MarTech Conversion Rate GDPR Marketing 110

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing