Martech

APRIL 18, 2024

Ads that load outside the viewable area of a browser or reload frequently are examples of the digital ads GMP+ helps advertisers avoid because they waste money and increase the advertiser’s carbon footprint. The company pledged its operations will be net zero by 2030, and its portfolio by 2050.

Marketing 100

Marketing Viewability Finance Media 100

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Healthcare 74

Healthcare Media Advertising CPM 74

Clearcode

SEPTEMBER 7, 2022

Ad Net Zero is calling on the AdTech industry to reduce the carbon output to real net zero by the end of 2030. And viewability is still Sustainable Programmatic Advertising and AdTech: The Need to Go Green way more popular [metric] than attention.”. Sustainability was the key topic of the week at Cannes LIONS in June.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Digiday

JUNE 5, 2022

O’Kelley credited all the holding companies for taking the issue seriously and cited WPP and GroupM in particular for moving last year to reach zero emissions across its own network as well as the entire supply chain it works with by 2030. That means every every publisher, every media owner, has to have a net-zero strategy. Direct quote.

Media 59

Media Ad Tech Machine Learning Viewability 59