IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers
Martech Series
SEPTEMBER 20, 2022
According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6 ) emits around 5.4 tonnes of carbon – almost a third of what an average US consumer and half of what a UK consumer produces in a year.
Let's personalize your content