IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers
Martech Series
SEPTEMBER 20, 2022
The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. tonnes of carbon – almost a third of what an average US consumer and half of what a UK consumer produces in a year.
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