Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. A strategic content approach helps build lasting connections with your audience.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. For the same reason, native ads help marketers drive brand awareness. If a user has already interacted with a brand somehow, a display ad can easily remind them about the company and its products.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Chief Martech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030. The chart at the top of this post has the key takeaway: 80.5%

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

Single Grain

JANUARY 16, 2023

SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. Mobile marketing will reach $57 billion by 2030. Check these out: * 11 Brands That Are Doing Mobile Advertising Right. *

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

DECEMBER 6, 2019

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145

Marketing SEO Conversion Audience 145