The WIR: Reach Doubles Down on Video, PwC Predicts AI-Powered Ads Will Fuel Media Growth, and the FCC Clears Paramount’s Skydance Merger
VideoWeek
JULY 25, 2025
But the company will be looking to grow video consumption both on and off-platform. trillion by 2029, representing a compound annual growth rate of 3.7 The consultancy projects that CTV ad revenues will be equal to 45 percent of traditional broadcast ad revenues by 2029, up from 22 percent last year.
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