VideoWeek

DECEMBER 1, 2023

Campaign Optimisation Lags Behind Measurement on Converged TV Innovid, a TV measurement platform, has identified a disconnect between measurement and optimisation across converged TV (linear, digital and streaming). percent of advertisers were measuring campaigns on one platform, only to optimise them on another.

Media 105

Media Entertainment Cookies Agency 105

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June.

Media 52

Media Retail GDPR Agency 52