VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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VideoWeek

MAY 31, 2024

billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 The bill could have redefined the way users accept or reject cookies in the UK, enabling users to choose to accept or reject all within their browser, with those settings then applying across sites.

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VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent. percent in 2021 and 6.2

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VideoWeek

MAY 24, 2024

Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.

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VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

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