Automatad Inc.

NOVEMBER 23, 2023

It stands at $600 billion and is forecasted to reach $900 billion in 2027. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

Ad Exchange

Basis

APRIL 11, 2023

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising

Basis

APRIL 11, 2023

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising

Basis

APRIL 11, 2023

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising

Basis

APRIL 11, 2023

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon. How does this relate to cutting carbon costs, you may ask?

Advertising

VideoWeek

MAY 31, 2024

AI chatbots can scour publishers’ properties to inform their answers, thereby siphoning off audiences from those same publishers. The deal runs until 2027, covering Belgium, Bulgaria, Czech Republic, Finland, Hungary, Iceland, Netherlands, Norway, Romania, Slovakia and Sweden.

Media

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. More than half of India’s 1.4 percent annual growth.

Video Ads

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”. billion subscribers across 138 countries by 2027, slightly up on 2021 but down from 2018.

Agency

VideoWeek

OCTOBER 7, 2022

Nearly 60 percent of Netflix subscribers will be on the ad-supported tier by 2027, Omdia research suggests. The company is forecast to generate 23 percent of its overall US revenue from instream advertising in 2027, but just 14 percent of its global revenue. ” Channel 4 and ViewersLogic Announce Measurement Partnership. .

GDPR

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.

Non-Profit

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The consumer purchase data helps marketers to accurately assess how ads are driving sales, the companies said, and allows cross-channel, outcome-based audience targeting.

Ad Tech

VideoWeek

NOVEMBER 22, 2024

“By closely partnering with KERV, we’re redefining how audiences discover and engage with products while creating deeper connections between brands and our iconic portfolio of premium content and IP across Max.” In Spain, Mediaset España recorded total audience share of 25.1 percent over the 24-hour period.

Marketing

VideoWeek

JANUARY 10, 2025

The two say that the combined offering will provide a more compelling proposition for audiences, while also giving greater scale overall – together, Fubo and Hulu + Live TV currently have over 6.2 million subscribers in North America. Read more on VideoWeek. Utiq added that it will soon launch in the UK and Italy.

Demand Side Platform