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The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

VideoWeek

Adform Makes Airtory’s Interactive Units Available in DSP Adform, a demand-side platform (DSP), has partnered with Airtory, an ad tech company specialising in interactive ad experiences, making Airtory’s creative formats available through the DSP.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

Top Stories Netflix Considers Bid for F1 Rights in the US Streaming giant Netflix is considering bidding for F1 broadcasting rights in the US covering the 2026 season, according to multiple reports today. M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services.

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Week in Charts: LiveRamp on WPP’s Infosum Acquisition, FAST Uptake in UK, and Channel 4’s Progress on Digital Ad Targets

VideoWeek

In this week’s Week in Charts: LiveRamp on WPP’s Infosum acquisition, FAST uptake in the UK, and Channel 4’s progress on digital ad targets. Amazon to Top $60 Billion in Retail Media Ad Revenue This Year Amazon is forecast to earn $60.6 billion in 2026.E-commerce

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. The DSP market exclusively was valued at $20.77

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What Is an Ad Exchange?

SODP

trillion by 2026 from $6.5 And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% These platforms are usually connected to multiple ad exchanges and multiple ad networks. trillion in 2023. year on year.

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Digital Advertising Guide

Adtelligent

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. bn by 2026.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Why is this important for business owners and entrepreneurs to understand?