Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. One of the ad tech trends that will continue in 2023 is the drive for first party data. The rise of white-label ad servers. Video killed all other ad formats. First party data reliance.

Ad Tech 105

Ad Tech Ad Server Video Ads Cookies 105

Ad Monsters

MARCH 13, 2024

But don’t worry about that yet, the new Fenced Frames requirement of the Privacy Sandbox has been pushed until 2026. Publishers should be working with their Ad Tech partners to build up their testing capabilities with the Privacy Sandbox. We’ll all be talking about that soon enough… What Do Publishers Do?

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. Will Google’s Privacy Sandbox Ever Go Live?

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98