SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM? How to Calculate CPM CPM is calculated by dividing the total ad spend by impressions and multiplying by 1,000.

CPM 52

CPM CPA CPC Real Estate 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

Advertising 115

Advertising Marketing Ad Exchange Retail 115

Brid.tv

SEPTEMBER 12, 2022

This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. These ads usually perform better, have a higher CPM , and make publishers more money. Another option for selling ad space is CTV programmatic advertising. But what if you don’t?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52