How Will The Mobile App Advertising Market Evolve in 2020?
InMobi
DECEMBER 13, 2019
Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. But this is changing, thanks to smarter creatives and CPA (cost per action) buying. What is the ROI that you are looking for?” Does it all fall off a cliff in 2020?
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