How Will The Mobile App Advertising Market Evolve in 2020?
InMobi
DECEMBER 13, 2019
Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. But this is changing, thanks to smarter creatives and CPA (cost per action) buying. Does it all fall off a cliff in 2020? Answer: likely not. In the U.S.,
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