Single Grain

JULY 31, 2025

When a major B2B software company partnered with a leading GEO agency in early 2025, they weren’t just looking for better search rankings. Six months later, their targeted GEO campaign achieved an 8% conversion rate from AI-engine traffic , turning 150 clicks into qualified pipeline leads.

Agency

Single Grain

JULY 16, 2025

Key Takeaways Temporal SEO aligns content timing with search demand cycles to capture traffic when user intent peaks, with 35% of Google search results now directly influenced by freshness algorithms in 2025. Research shows that targeted, up-to-date seasonal content can boost e-commerce conversion rates by as much as 86%.

Conversion Rate

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. When a platform promises better conversion rates, measure them. In 2025, the right questions cut straight to reality. And in 2025, change beats comfortable mediocrity every time. Reality looks different. Processing.

MarTech

Adweek

JULY 11, 2025

Click-through rates are up—indicating high engagement—but conversion rates in the first half of the event are softer as shoppers wait for what they perceive to be the best deals,” said Mike Feldman, svp of commerce at Flywheel. Momentum Commerce said that sales during the third day of the event were up 165% year-over-year.

Click Through Rate

Single Grain

JUNE 30, 2025

GA4 micro conversion tracking represents the difference between guessing where your funnel breaks and knowing exactly which actions predict revenue. McKinsey’s research shows that personalization strategies optimizing GA4-tracked micro conversions drive a 10–15% revenue lift, with top performers seeing gains up to 25%.

Conversion

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications

Single Grain

AUGUST 9, 2025

In 2025, ABM is more sophisticated than ever. This comprehensive analysis examines the top 10 ABM agencies shaping the market in 2025, providing the insider knowledge you need to make an informed decision that will impact your revenue trajectory for years to come.

Agency

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertising

Single Grain

JULY 25, 2025

Landing page design agencies have become essential partners for businesses seeking to maximize conversion rates in an increasingly competitive digital landscape. Professional agencies achieve median conversion rates of 6.6% Ready to transform your conversion rates? billion in 2024 to $107.21

ROI

Single Grain

AUGUST 4, 2025

For CMOs and marketing operations managers evaluating agency partnerships in 2025, understanding how AI-powered agencies measure success becomes critical for budget justification, performance accountability, and strategic decision-making. These models adapt continuously as new data arrives, ensuring attribution accuracy improves over time.

Agency

Single Grain

JULY 7, 2025

With TikTok’s explosive growth continuing into 2025, the answer requires looking beyond the hype to examine concrete performance data, realistic costs, and challenges. Key Takeaways TikTok ads offer conversion rates between 1.1% in 2025, according to Amra & Elma. Calculate your conversion pathway.

ROI

Martech

JULY 1, 2025

Dig deeper: 5 email marketing tech essentials for 2025 success Interactive displays Looking for something more subtle to make recipients smile? Add to cart Get ready to see your conversion rates skyrocket with this one. Suggest new flavors. Come up with slogans. It is also an excellent option for product launches and big sales.

Conversion Rate

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. Dynamic Ad Insertion and Personalization By 2025, dynamic ad insertion (DAI) will be a cornerstone of podcast advertising. This precision results in more engaging content for listeners and higher conversion rates for brands.

Advertising

Single Grain

AUGUST 4, 2025

Digital advertising costs continue to rise while conversion rates plateau, creating a squeeze that forces teams to do more with less. Machine learning algorithms analyze historical customer data, behavioral patterns, and conversion signals to create detailed profiles of high-value prospects.

Conversion Rate

Single Grain

APRIL 27, 2025

Here are 7 ways to overcome ad fatigue in 2025. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Decreasing conversion rates. Set optimization goals: Determine whether you’re optimizing for clicks, conversions, engagement, or other metrics. Social sharing rate.

A/B Testing

Single Grain

AUGUST 5, 2025

Paid search has reached unprecedented scale in 2025, with projected global search advertising revenue of $351.55 This comprehensive analysis evaluates the top 12 paid search agencies in 2025, examining their specializations, proven results, and unique value propositions. Need help choosing the right partner?

Agency

Single Grain

AUGUST 4, 2025

Marketing teams that adopt AI solutions are reporting an average return on investment of 300% in 2025 , according to recent industry research from Cubeo AI. The results speak for themselves: a 50% jump in overall marketing ROI , higher conversion rates, and reduced acquisition costs within the first fiscal year.

ROI

Single Grain

JULY 30, 2025

The landscape of LinkedIn advertising transformed dramatically in 2025, with AI-powered campaigns achieving 52% lower cost per action compared to traditional approaches. The Personalized Landing Pages solution complements the ad personalization by extending account-specific messaging through the entire conversion funnel.

Conversion Rate

Single Grain

AUGUST 5, 2025

B2B demand generation in 2025 has undergone a profound transformation. This comprehensive analysis evaluates the top B2B demand generation agencies based on proven methodologies, client outcomes, and their adaptability to the complex buyer requirements of 2025. Ready to accelerate your pipeline growth?

Agency

Single Grain

JULY 25, 2025

This evaluation draws from publicly available information, vendor demonstrations, client case studies, and industry research published through 2025. Top 11 Account-Based Personalization Engines for 2025 1. Strengths: Innovative conversational approach, strong real-time personalization, excellent user experience design.

SEO

Single Grain

AUGUST 9, 2025

E-commerce advertising has reached unprecedented scale in 2025, with digital advertising capturing 75% of total worldwide ad spending and pushing global ad outlays past the $1 trillion mark. sales growth and doubled conversions while maintaining the target ROAS. What makes this decision even more complex?

Agency

Single Grain

AUGUST 8, 2025

As industry research reveals, 63% of marketers plan to increase budgets for hyper-personalization in 2025, creating unprecedented demand for agencies that can deliver scalable, measurable results. Enterprise campaigns require more than basic targeting. Ready to transform your enterprise marketing strategy?

Agency

Single Grain

MAY 13, 2025

Let’s explore the creative ad trends reshaping how brands connect with consumers in 2025. According to Zero Gravity Marketing’s 2025 Creative Trends Report, 42% of top-spending ads now utilize lo-fi (low production value) creative approaches. Conversational, unscripted dialogue. Minimalistic production techniques.

Marketing

Single Grain

JULY 29, 2025

Voice search optimization services are projected to reach $5 billion globally in 2025, while early adopters are already seeing conversion lifts of 35% or more. Conversational Content Your content needs to sound natural when spoken aloud by an AI voice. Think about it. The distinction matters more than you might think.

Conversion

Single Grain

AUGUST 4, 2025

78% of organizations used AI in at least one business function in 2025 , representing a dramatic jump from 55% just two years earlier. The global AI marketing market will reach $40 billion by the end of 2025 —double the $20 billion recorded in 2022. The marketing landscape has reached a pivotal moment.

Agency

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Which OTT device is driving more view-through conversions? What is OTT Advertising? How many viewers visited your website after viewing your advertisement?

Advertising

Single Grain

AUGUST 4, 2025

78% of organizations were using AI in at least one business function in 2025, with marketing and sales reported as the leading use case. When implemented correctly, these tools can significantly improve conversion rates and deal velocity. The marketing landscape has fundamentally shifted, and the numbers tell a compelling story.

Marketing

Single Grain

AUGUST 9, 2025

Choosing the right PPC agency can transform your advertising ROI and accelerate business growth , but with 872 PPC agencies serving New York City as of 2025, finding the perfect partner requires strategic evaluation. Investment Requirements: $10,000+ monthly minimums, targeting mid-market businesses with substantial advertising budgets.

Agency

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Engagement findings from the report include: Videos under 1 minute maintain the highest average engagement rates (50%), followed by 13 minute videos (46%) and 35 minute videos (45%).

Conversion Rate

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. What Is B2B Programmatic Advertising?

Advertising

Single Grain

JULY 4, 2025

While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. Plus, interactive email widgets are more engaging, leading to higher conversion rates. UTM parameter integration: Track widget-specific traffic sources and conversions.

Conversion

Single Grain

AUGUST 9, 2025

After analyzing Chicago’s PPC landscape, evaluating client results, and examining service offerings, we’ve identified the premier agencies that consistently deliver profitable campaign scaling for B2B SaaS, DTC, and enterprise brands in 2025. We assessed each agency’s adoption of cutting-edge tools and methodologies.

Agency

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. more authentic than brand-created content and driving higher engagement rates. engagement rate for campaigns with macro-influencers. TikTok has evolved far beyond its early reputation as a dance video platform.

Marketing

Single Grain

JULY 30, 2025

The digital marketing landscape in 2025 has evolved beyond the traditional either-or mentality. of users relying on generative AI to find information online in 2025, smart businesses are leveraging both strategies to dominate their markets. They’re complementary powerhouses that work best together. With 71.5%

SEO

Single Grain

AUGUST 1, 2025

billion in 2025 , expanding at a 25.0% By adopting XPON’s all-in-one AI marketing suite for advanced audience segmentation and real-time campaign optimization, they achieved a 27% rise in annual customer registrations, a 21% drop in cost per acquisition, and a 21% boost in overall conversion rate. CAGR through 2030.

Marketing

Single Grain

JULY 30, 2025

Based on analysis of successful campaigns, here are the key approaches that consistently drive higher CTR and conversion rates. The most sophisticated platforms provide multi-touch attribution that shows how personalized ads contribute to deal velocity and conversion rates.

Conversion Rate

Single Grain

AUGUST 8, 2025

With 76% of B2B companies having adopted account-based marketing as of 2025 , choosing the right ABM expert has become critical for staying competitive in today’s marketplace. The platform’s focus on deal velocity and conversion optimization aligns perfectly with mid-market needs for faster sales cycles and measurable impact.

Marketing