Single Grain

JULY 7, 2025

With TikTok’s explosive growth continuing into 2025, the answer requires looking beyond the hype to examine concrete performance data, realistic costs, and challenges. Key Takeaways TikTok ads offer conversion rates between 1.1% in 2025, according to Amra & Elma. Calculate your conversion pathway.

ROI 52

ROI Conversion Rate CPM Click Through Rate 52

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertising 74

Advertising Shipping Retail Conversion Rate 74

Martech

JULY 1, 2025

Dig deeper: 5 email marketing tech essentials for 2025 success Interactive displays Looking for something more subtle to make recipients smile? Add to cart Get ready to see your conversion rates skyrocket with this one. Suggest new flavors. Come up with slogans. It is also an excellent option for product launches and big sales.

Conversion Rate 118

Conversion Rate A/B Testing eCommerce Conversion 118

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Engagement findings from the report include: Videos under 1 minute maintain the highest average engagement rates (50%), followed by 13 minute videos (46%) and 35 minute videos (45%).

Conversion Rate 118

Conversion Rate Conversion MarTech Marketing 118

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. Dynamic Ad Insertion and Personalization By 2025, dynamic ad insertion (DAI) will be a cornerstone of podcast advertising. This precision results in more engaging content for listeners and higher conversion rates for brands.

Advertising 52

Advertising Conversion Rate Audience Conversion 52

Single Grain

JULY 4, 2025

While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. Plus, interactive email widgets are more engaging, leading to higher conversion rates. UTM parameter integration: Track widget-specific traffic sources and conversions.

Conversion 52

Conversion Marketing ROI Conversion Rate 52

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. more authentic than brand-created content and driving higher engagement rates. engagement rate for campaigns with macro-influencers. TikTok has evolved far beyond its early reputation as a dance video platform.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 130

Conversion Marketing Conversion Rate Audience 130

Single Grain

JUNE 13, 2025

According to Accenture’s 2025 Global Banking Consumer Study , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations based on data they’ve voluntarily shared. higher conversion rate among quiz participants The key lies in making quizzes genuinely useful.

Click Through Rate 52

Click Through Rate GDPR Communications Conversion Rate 52

Single Grain

APRIL 27, 2025

Here are 7 ways to overcome ad fatigue in 2025. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Decreasing conversion rates. Set optimization goals: Determine whether you’re optimizing for clicks, conversions, engagement, or other metrics. Social sharing rate.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Martech

DECEMBER 20, 2024

Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. The remedy Set realistic goals for your content. Top-of-funnel (TOFU): Build awareness. Middle-of-funnel (MOFU): Nurture trust and credibility.

Education 119

Education Audience Conversion Rate Manufacturing 119

Single Grain

MAY 13, 2025

Let’s explore the creative ad trends reshaping how brands connect with consumers in 2025. According to Zero Gravity Marketing’s 2025 Creative Trends Report, 42% of top-spending ads now utilize lo-fi (low production value) creative approaches. Conversational, unscripted dialogue. Minimalistic production techniques.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Single Grain

JULY 10, 2025

While traditional conversion rate optimization tools struggle with cloud-based latency, a new approach is reshaping how marketing teams capture and act on behavioral data in real-time. This round-trip journey typically takes 300-800 milliseconds, creating a gap where conversion opportunities are lost.

A/B Testing 52

A/B Testing Conversion Rate Conversion GDPR 52

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Which OTT device is driving more view-through conversions? What is OTT Advertising? How many viewers visited your website after viewing your advertisement?

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement.

Machine Learning 131

Machine Learning Click Through Rate A/B Testing Conversion Rate 131

Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. Similar deals across the industry are projected to generate over $500 million in licensing revenue for publishers in 2025.

Media 99

Media Conversion Rate Affiliates Retail 99

Martech

FEBRUARY 7, 2025

Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Display, video and search.

Advertising 87

Advertising Media Conversion Audience 87

Martech

JANUARY 10, 2025

Not one of them stems from any actions I took or conversations I had with the brands that sent them. It looks like a “fake reply,” even though it doesn’t use the “Re:” in the subject line, because the email content purports to be a private conversation between a fashion influencer and a brand representative.

Shipping 134

Shipping Fashion Conversion Retail 134

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Martech

DECEMBER 17, 2024

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. When Gmail introduced tabs, it initially cut click-through rates. However, an interesting trend emerged: an increase in click-to-conversion rates.

Marketing 119

Marketing Click Through Rate Conversion Rate Education 119

Single Grain

APRIL 29, 2025

This is not changing in 2025; if anything, Googles standards are even higher. Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. TABLE OF CONTENTS: Understanding E-E-A-T in 2025: What’s Changed?

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Martech

MARCH 3, 2025

Optimize sales and marketing coordination, increasing pipeline velocity and improving conversion rates. Mark Stouse will discuss changes to GTM strategy as part of the Day Two keynote panel at the online MarTech Conference on March 26, 2025. The future of GTM is about proving, optimizing and compounding real revenue impact.

Marketing 124

Marketing Finance Conversion Rate MarTech 124

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. Funnel : Use simple, logical steps to guide prospects from interest to conversion. Monitor your performance by tracking essential metrics, such as conversion rates.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

APRIL 22, 2025

This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Key Metrics 78% increase in organic click-through rates.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Martech

FEBRUARY 20, 2025

The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs. Chat commerce also shows a 61% higher conversion rate than email and 87% higher than other mobile apps. Capitalize on chat commerce: Chat commerce presents a significant opportunity.

ROI 72

ROI Conversion Rate MarTech Marketing 72

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. higher average conversion rate , 48% higher average video view rate, and 41% lower average cost per visit. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

illumin

JULY 23, 2024

billion USD by 2025. Some companies have also found that AR ads often perform better than display ads, which leads to higher conversion rates. Take for example, Shopify , who found in their study that on average, 3D AR ads generated 94% higher conversion rates than their static 2D counterparts. billion by 2027.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Single Grain

JANUARY 15, 2025

Key Features of HeyGen for Global Marketing Why HeyGen Stands Out in 2025 Tips for Maximizing HeyGen in Your Marketing Strategy HeyGen Pricing Why Global Video Marketing Matters in 2025 Use HeyGen for Global Marketing Related Video What Is HeyGen? Why Global Video Marketing Matters in 2025 89% of businesses use video marketing.

Marketing 92

Marketing Conversion Rate Audience Machine Learning 92

Martech Series

JUNE 20, 2025

Instead of depending simply on vanity measures like website traffic and social media interaction, businesses should focus on revenue-generating KPIs such as: Customer acquisition cost (CAC) reduction Lifetime value (LTV) increases Conversion rate improvements Customer retention and repeat purchase rates.

MarTech 88

MarTech Marketing ROI Conversion Rate 88

Single Grain

APRIL 21, 2025

In 2025, AI isn’t replacing SEOit’s revolutionizing it. In this comprehensive guide, we’ll explore six powerful ways to use AI for SEO in 2025, helping you navigate this new terrain and leverage artificial intelligence to boost your search visibility. For businesses running paid media campaigns, tools like Karrot.ai

SEO 52

SEO Conversion Rate Conversion A/B Testing 52

Martech

JUNE 2, 2025

Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% He presented live on this subject and others at the Gartner Marketing Symposium/Xpo, June 2-4, 2025, in Denver, CO. Email: See terms.

MarTech 95

MarTech ROI Conversion Rate eCommerce 95

VideoWeek

JUNE 24, 2025

The products included a “listening tool” called Reddit Insights, which identifies trends on the platform to inform marketers when planning campaigns, and Conversation Summary Add-ons, allowing brands to show “positive” user comments under their ads.

Agency 66

Agency Media Pop-Up Conversion Rate 66

Single Grain

APRIL 29, 2025

will drop below 80% in 2025, down from over 85% in 2023. Key Takeaways Google’s dominance in paid media is declining, with projections showing its share dropping below 80% by 2025, creating opportunities for marketers to diversify their digital advertising strategies.

Media 52

Media ROI CPC CPA 52

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI 52

ROI CPA Marketing Conversion Rate 52

Single Grain

MAY 5, 2025

Key Takeaways Implement a tiered targeting approach that segments accounts into strategic tiers based on value and conversion potential, allowing you to scale account-based advertising while maintaining appropriate personalization levels for each tier.

Account-Based Advertising 52

Account-Based Advertising Advertising Conversion Rate ROI 52