Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. Examples include the staggering streaming usage in the U.S.,

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets.

Ad Tech 52

Ad Tech Agency Media Video Ads 52

Brid.tv

SEPTEMBER 19, 2022

If we look at the audience aged 18–24, the statistics are even gloomier. About 50% of this demographic is expected to cut the cord by 2025. Lastly, another factor keeping linear TV relevant is the older portion of the audience who might not be as tech-savvy. According to Statista , the number of U.S.

Audience 52

Audience Ad Inventory Fashion Video Ads 52

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

VideoWeek

JUNE 24, 2022

Any partnership is likely to be exclusive according to the Wall Street Journal, and could see the winner take a slice of the revenues generated by Netflix ads – though of course it remains to be seen just how high uptake for Netflix with ads will be. Magnite and LG Partner on Planning, Activation and Analytics. The Week in Tech.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

SEPTEMBER 1, 2023

. “We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world,” said Nielsen’s CEO of audience measurement business Karthik Rao.

Entertainment 52

Entertainment eCommerce Agency Media 52