Ad Monsters

NOVEMBER 28, 2023

Josh Qualy: Attention matters because, simply put, viewability doesn’t mean viewed. Attention has proven to be 6x better than viewability in predicting brand recall. Advertisers must measure attention over viewability to get a better indication of campaign success. brand marketers catching up in 2024.

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). For the same reason, native ads help marketers drive brand awareness. Native ads usually record conversions only after the click, meaning they are easier to measure.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

APRIL 29, 2024

All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Beyond being a remarkable time-saving tool, this automation also empowers businesses to optimize their price per conversion, resulting in a considerable boost to their Return on Investment (ROI).

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. billion by 2024, and account for 7.6% CTV ads are high-quality, non-skippable, and 100% viewable. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. User experience can be greatly improved, eventually improving ad viewability and revenue.

Audience 52

Audience Cookies Ad Server Viewability 52

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. Check out our 2024 Trends Report.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52