illumin

NOVEMBER 20, 2023

They analyze key performance indicators (KPIs) such as conversion rates, click-through rates, and engagement metrics. Whether it’s brand awareness, lead generation, or sales, setting clear campaign goals will help guide your media buying strategy.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 98

Advertising Retargeting CPA Audience 98

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). For the same reason, native ads help marketers drive brand awareness. Tracking this rate is the way to understand if the ad actually brings results.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Single Grain

NOVEMBER 28, 2023

Do conversion rate optimization (CRO) programmatically. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Brands can use zero-party data to segment their customer base and create targeted marketing campaigns.

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Marketing First-Party Cookies SEO Cookies 126