Digital Remedy

DECEMBER 20, 2022

This year, ad-supported streaming will generate $19.1b and by 2024, 2 marketers will spend $29.5b With all of the new inventory, the streaming space is becoming increasingly competitive. First-party data infrastructure will be crucial for effective brand advertising. Adpushup: Ad Tech Trends That We Can Expect in 2022.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. Compelling Benefits of Retail Media Retail media offers compelling benefits to marketers, especially as the deprecation of third-party cookies looms.

Retail 58

Retail Media Brand Awareness Ad Space 58

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Here is the list of alternatives marketers are considering to choose in 2024. After that, when the same user visits the publisher site that sells ad space (e.g., news website). See the below findings of the test.

Audience 52

Audience Cookies Ad Server Viewability 52

Clearcode

MARCH 17, 2023

billion active video game players worldwide and by 2024, the number is expected to reach 3.32 According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Meta ads make use of ‘cookies’.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52