Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Affiliates 96

Affiliates Marketing CPA ROI 96

Clearcode

MAY 18, 2023

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52