2023 Cookies Search Advertising 
Basis
FEBRUARY 28, 2025
. - Alexa Dillon | VP of Search Media Investment Report: Google Search traffic and queries not impacted by new competing AI search engines [:02] THE NEWS: Despite competition from generative AI platforms like ChatGPT, Perplexity, and Microsoft's Copilot, recent data suggests that Google Search traffic has not only held steady, but grew by 1.4%
Single Grain
APRIL 29, 2025
Recent projections indicate Google’s share of search-driven paid media in the U.S. will drop below 80% in 2025, down from over 85% in 2023. This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech Series
FEBRUARY 15, 2023
Marketers will invest in updating their data infrastructure and improving data privacy and compliance Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a new survey conducted by Lytics , a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.
Digiday
JANUARY 1, 2023
This year, 2023, might offer the murkiest start to a year in recent memory — it’s simply unclear where the brand marketing ecosystem (and all its participants) will end up financially, even though we know it’s not starting from a great place. We will endeavor to cover all these topics and more throughout 2023. Thanks for reading!
Basis
JANUARY 3, 2024
In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. The platform has also invested heavily in delivering a personalized and localized user experience to international audiences.
OpenX
OCTOBER 10, 2023
How does search intelligence promote a healthy open web? Search advertising is the largest format by investment across the US digital advertising landscape, capturing over 41.4% Most data post-cookie will originate from or require connective tissue to the supply side of the market. of total revenue.
Automatad Inc.
FEBRUARY 7, 2022
billion, including $43 billion from search advertising . The second origin trial is expected to include more sophisticated debugging and testing methods, allowing advertisers and publishers to compare and analyze results with those from existing third-party cookie solutions. . Brave Criticizes Google’s Topics API.
Expert insights. Personalized for you.
Let's personalize your content