Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. of US digital display advertising in 2024 totaling $157.4

Brand Lift 84

Brand Lift Advertising Cookies Impressions 84

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Monetize More

DECEMBER 28, 2022

Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself. You would ideally want these creatives to be effective for your advertisers.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 18, 2023

Related Content: Best Programmatic Advertising Agency: Top 6 Choices for 2023 Programming Advertising Examples Now that you understand how programmatic ads work and the benefits of using them in your ad campaigns, let’s take a look a few examples.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

MAY 10, 2023

This is very different from what we see in traditional competitors in the space who tend to focus on finding a specific number of users for retargeting in a safe and compliant way. The more exciting use cases are the ones that involve data science, especially in advertising. For us, that’s not the most exciting use case.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Single Grain

JUNE 16, 2023

E-commerce advertising offers many benefits to sellers for both desktop and mobile devices. With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. For example, Amazon is one of the most diverse marketplaces for advertising.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52