Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. This automated process allows for more efficient and targeted ad placements.

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Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction.

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Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Demand-side platforms.

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Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For?

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Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Advertisers and publishers leverage DMPs to gain insights into audience behavior, enabling them to create more targeted and personalized advertising campaigns.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)? publishers).

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

SODP

MAY 30, 2023

That is a $600 billion question in 2023, and its value will keep increasing with each passing year. trillion in 2023. And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% The sellers who own such spaces are collectively called publishers.

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