Beyond The Walled Gardens: Why It’s Time For The Open Web
Ad Monsters
MAY 12, 2025
The majority of ad spend52%–goes to walled gardens like Meta, Google, TikTok and others, even as user numbers on these platforms fall. B2B media platform Business of Apps found that in 2024, the minimum Facebook Ads cost per install would stay at $2, but the maximum jumped up to $5.50. There are a few reasons for this.
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