2023 Ad Inventory Demand Side Platform Viewability 
SODP
JUNE 27, 2023
Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.
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Monetize More
JANUARY 18, 2023
In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure.
Monetize More
DECEMBER 28, 2022
As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management.
Brid.tv
JUNE 14, 2023
What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. Ad Network — What Is the Difference?
Martech Series
NOVEMBER 20, 2022
By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. Viewability Tracking.
Brid.tv
JUNE 14, 2023
What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. Ad Network — What Is the Difference?
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