Automatad Inc.

FEBRUARY 14, 2022

Big Three Set to Absorb 50% of All Ad Money in 2022. State of Data in 2022. IAB collaborated with Ipsos, a market research company, to release their State of Data report 2022. Reference Image Source: IAB State of Data 2022. PPIDs are used to facilitate measurement and targeting without third-party cookies.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

Martech

MARCH 15, 2022

In 2019, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) started blocking third-party cookies by default. In the same year, Google Chrome offered users the ability to block cookies on websites they visit. First-party cookies. Click here to download!

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

AdvertiseMint

OCTOBER 31, 2023

The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

JUNE 1, 2022

Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022. Meanwhile, rest assured that first-party cookies will still work.

Marketing 119

Marketing Cookies Geo targeting First-Party Cookies 119

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Click here to learn more and get started.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64