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Digital Advertising Guide

Adtelligent

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. In 2021, research from CHEQ found that the total ad fraud costs reached $42 billion. Paid search ads appear as the top results on search engines.

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How Much Do Facebook Ads Cost – [2021 New Data]

Karola Karlson

What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. I n March 2021, the average Facebook CPM was between $2 – $20.

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20+ Best Push Ads Networks - Which Are the Best Push Advertising Networks in 2021? (Ultimate Guide 2021)

Lemonads

Below, we’ll go over our picks for the best push notification networks of 2021 and give you a summary of the main features of each platform. The Best Push Notification Ad Networks of 2021 Even though most quality platforms have basic similarities, there is no exact formula to choose the right push notification network.

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The Ultimate Pop-Under Ads Guide (update 2021)

Lemonads

If developed properly, a pop-under campaign can have higher conversion rates, CTR, and ROI than conventional formats like banners, producing numbers that are closer to push notifications. These include CPA Target, Micro bidding, Automated rules, easy S2S postback setup, multiple targeting options, and the platform’s anti-fraud mechanism.

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Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

RevX

In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel. Understanding user behavior plays a key role in determining ROI for any app business. What is Mobile Programmatic Advertising? But what is it, exactly?

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TOP 15 Facebook Metrics to Track or Ignore in 2021

Karola Karlson

Your Facebook ad campaign metrics also indicate whether you’re getting a positive ROI (return on investment). Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) Image source.

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Building Your Media buyer Toolkit: Voluum Review

Lemonads

Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe. A Brief Overview of Voluum review 2021 What is Voluum? The review voluum 2021 above should help understand how Voluum can help improve your campaigns and learn a little more about the features you should be looking for.

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