AdvertiseMint

OCTOBER 31, 2023

The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.

Cookies 98

Cookies Marketing SEO GDPR 98

Automatad Inc.

MARCH 23, 2022

While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. Audiences Constantly Look For Ways to Bypass Website Paywalls. Latest Trends in Online Podcasts.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127

Single Grain

JUNE 25, 2021

The Federated Learning of Cohorts is an API (“Application Programming Interfaces,” which is a type of software interface that connects computers or computer programs) based on an algorithm that points the browser user to various audiences who display similar browser behaviors and interests. 6) Reducing the Number of CAPTCHAs.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

MARCH 7, 2024

With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.” “You can’t just shoehorn or plug in your current audiences.

Cookies 123

Cookies GDPR Click Through Rate Advertising 123

PrograMetrix

APRIL 14, 2021

See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People “I believe this shift is good, and necessary, for the advertising industry,” Jonathan Stringfield, VP and global head of business marketing at Activision Blizzard, recently wrote in a column for AdExchanger.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

NewProgrammatic

FEBRUARY 24, 2022

So how can advertisers make sure that ads are reaching the desired audience? Delivering messages with the right content at the right time can, however, be facilitated through the use of first-party data which is more likely to be shared by the consumer. . “74% Video advertising as the key to reaching younger audiences.

Advertising 52

Advertising Cookies Marketing First-Party Cookies 52

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. Google’s Privacy Sandbox i.e

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52