illumin

JANUARY 12, 2024

of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6% of total programmatic ad spend. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads.

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Lemonads

AUGUST 7, 2021

According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. In this article, we will cover the definition of programmatic advertising, how this type of buy ad method works, and the role that different stakeholders play in the ecosystem.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction.

Advertising 111

Advertising Marketing Ad Exchange Retail 111

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Adtelligent

JUNE 9, 2021

Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. ” The company offers three platforms to manage publisher advertising inventory and its programmatic advertising sales.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For?

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99