2021 Ad Exchange Demand Side Platform Fill rate 
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
InMobi
JULY 26, 2021
It’s time to partner with the right bidding platform. The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges.
Lemonads
FEBRUARY 26, 2021
As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange. Supply Side In the RTB exchange, the supply side refers to the publishers that generate traffic and sell ad spots to the demand side.
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