Automatad Inc.
MARCH 23, 2022
Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? However, spending levels of these categories decreased from 2020. Related Read: Checklist for GDPR Compliance for Publishers. Last Week’s Highlights. AdTech Trends.
Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.
Martech
MARCH 7, 2024
Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can it be that it was all so simple then?
Lemonads
OCTOBER 5, 2021
However, modern consumers are more concerned with privacy than ever before, so third-party cookies are being heavily scrutinized because they don’t always create a safe environment for users. Why Did the Third-Party Cookie Crumble? In other words, you can still use first-party cookies to collect basic data about visitors.
Digiday
JUNE 8, 2022
Verizon Media launched ConnectID in December 2020. The first-party data resolution ID solution. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Does this solution use third-party cookie data?
Martech
SEPTEMBER 22, 2021
Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.
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