Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Industry forecasts predict the affiliate marketing industry could reach $15.7

Affiliates 70

Affiliates Native Advertising MarTech Marketing 70

Lemonads

JANUARY 18, 2021

At this point, it’s safe to assume that everyone in the affiliate world knows what native ads are and why they’re awesome. With that said, only a small percentage of affiliates that employ this powerful ad format has developed the ability to use it at its max potential.

Affiliates 52

Affiliates Native Advertising Ad network Advertising 52

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? The e-commerce industry is expected to generate more than 2.2

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

NewProgrammatic

JANUARY 26, 2022

Affiliate World Global. Affiliate World Global is the official offline meeting place for affiliate marketers from all over the world. This edition of the Affiliate World conference will actually combine two previously canceled events – Affiliate World Europe 2021 and Affiliate World Asia 2021.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. Audio is another underutilized channel amongst political advertisers. Spotify barred political and advocacy advertising in late 2019, only to re-introduce them in 2022.

Advertising 68

Advertising Education Audience Cookies 68

Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. This constitutes more than half of the projected global advertising spend, which stands close to $587 billion. But, advertisers that put in the work can see significant returns from their campaigns.

Ad network 52

Ad network Demand Side Platform Affiliates Native Advertising 52