Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. compared to last year , with total revenues of $39.5 Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly.

Advertising 108

Advertising Video Ads CPM Viewability 108

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52