Automatad Inc.

OCTOBER 26, 2023

CPA (Cost Per Acquisition): CPA is your treasure map. Viewability Viewability is all about ensuring your ads are seen by your audience. An ad is typically considered viewable when at least 50% of its pixels are on screen for a minimum of one second. That’s more than twice as much as they spent in 2019!

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102