Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. LitCommerce ) CPA on search is $48.96, and $75.51 Forbes ) Mobile commerce will make up 6% of this figure. LitCommerce ) CPA on search is $48.96, and $75.51

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO.

Marketing 145

Marketing SEO Conversion Audience 145