Single Grain
JULY 21, 2021
All SEO practitioners tremble every time Google modifies its ranking algorithm. Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Bidding — e.g., max CPA or target value/conversion.
Single Grain
OCTOBER 3, 2019
Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.
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Single Grain
JUNE 5, 2023
Statista ) The American pay-per-performance value makes up 24.4% LitCommerce ) CPA on search is $48.96, and $75.51 Forbes ) Mobile commerce will make up 6% of this figure. Statista ) The American pay-per-performance value makes up 24.4% LitCommerce ) CPA on search is $48.96, and $75.51 billion internet users.
Single Grain
DECEMBER 20, 2019
There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Click To Tweet.
Single Grain
DECEMBER 6, 2019
If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. 5 ) Personalization.
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