Citi, Aflac and Verizon: Three different Pega journeys
Martech
JUNE 23, 2023
All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” That was 2019. . “We have a number of advanced methods and capabilities that we have built internally to determine the ‘what.’
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