Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

First-Party Cookies 125

First-Party Cookies Cookies Impressions Ad Exchange 125

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

FEBRUARY 17, 2023

In an unpredictable macro environment, our growing relationships with agencies and brands is testament to the value of the open internet over the limitations of walled gardens,” said Jeff Green, founder and CEO of The Trade Desk. Mediahub was previously part of MullenLowe, another of IPG network, before being spun out in 2019.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. ” The long-awaited announcements should help assuage the concerns of advertising agencies reportedly frustrated with Netflix’s lack of clarity, transparency and high CPMs. The Week For Agencies.

Ad Tech 52

Ad Tech Agency Fashion Media 52

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

JUNE 8, 2022

Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Lotame works with publishers, marketers and agencies to collect customer data for audience segmentation and ad targeting. About Epsilon.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68