Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 74

Advertising Impressions CPM Cookies 74

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Ad revenue is the income earned by apps via in-app advertising. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? billion in advertising money alone. per impression. What exactly is ad revenue?

CPM 52

CPM Impressions CPC CPA 52

MediaFuse

JUNE 6, 2019

billion and the analysts predict this number will be even bigger in 2019. The same research discovered a similar trend with programmatic digital display ad spending. In 2019 we will experience its dominance in fields such as ad sales management, reduced CPC, and dynamic creative optimization. In-App Advertising.

Marketing 52

Marketing CPC CPA CPM 52

Single Grain

JUNE 13, 2023

Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand. native advertising will make up 59.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

VideoWeek

SEPTEMBER 23, 2022

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 Media agency Bicycle struck a strategic partnership with ViewersLogic to access single-source panel data from the consumer behaviour company. Advertising Blackouts Cost UK Media After Queen’s Death. The Week For Agencies.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

Digiday

MAY 3, 2023

What’s more, three-quarters of the approximately 100 digital media companies — the company declined to name them publicly — surveyed for this report fully exceeded their pre-pandemic 2019 advertising revenue totals that year as well. If you weren’t measuring this or watching it, I don’t know how you survived.”

Media 67

Media Non-Profit Advertising Display Advertising 67