Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two
InMobi
SEPTEMBER 11, 2019
When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? What do you look for in demand-side platforms? That all depends.
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