illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social.

Media 52

Media Geo targeting Display Advertising Audience 52

Adtelligent

JULY 19, 2022

In-app ads over mobile web ads. In June 2019, a survey determined that 26% of companies equally divide their mobile ad budgets between in-app and mobile web ads. However, there is an expected growth in in-app ad spending prompted by changing user behavior patterns during the pandemic. Social advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

DECEMBER 28, 2022

Social advertising still has the biggest budget allocation at 10.1%, down from 11.3% But the massive audiences, evolving content formats and expanded ad tools across TikTok and Pinterest are still attracting advertisers of varying types. They’ve effectively undone ad-tech as we know it.”.

Marketing 98

Marketing Audience Electronics Retail 98