Adtelligent

MARCH 12, 2020

If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Other deterministic data: Phone number, first-party cookies.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

NewProgrammatic

FEBRUARY 24, 2022

While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off. In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” .

Advertising 52

Advertising Cookies Marketing Video Ads 52

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90