Remove 2017 Remove First-Party Cookies Remove Impressions Remove Retargeting
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How Third-Party Cookies Elimination Will Affect Programmatic Ecosystem

Adtelligent

If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. 2018: The EU’s GDPR goes into force on May 25, 2018.

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