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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

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How Third-Party Cookies Elimination Will Affect Programmatic Ecosystem

Adtelligent

If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.

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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

So why has Google decided to phase out third-party cookies in Chrome? In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. These include: Audience buying based on the third-party data.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. 2018: The EU’s GDPR goes into force on May 25, 2018.

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